Increasing AOV Through Strategic Product Bundling

Increasing AOV Through Strategic Product Bundling

Background

FitGear, an online store for fitness equipment, sought to increase their AOV which had plateaued.

Challenge

  • Stagnant AOV: Despite a steady flow of transactions, the AOV was stuck at around $75.

Objectives

  1. Increase the AOV from $75 to $100.

Implementation

Product Bundling and Upselling:

  • Before: Products were sold individually with no incentives for larger purchases.
  • After: Introduced bundled offers combining complementary products at a discount, and strategically placed upsell offers on high-traffic product pages.
  • Result: Customers were more inclined to buy additional items, significantly increasing the AOV.

Outcomes

  • AOV: Increased from $75 to $105.
  • Overall Revenue: Increased by 25% as more customers opted for higher-value bundles.
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