Define eligibility.
Publish objective market and category rules. Commercial relationships never determine inclusion.
ANSWER INDEX METHODOLOGY
Evidence before the leaderboard.
The methodology is published before the first ranking so inclusion, calculation and disclosure rules cannot be rewritten around a preferred result.
Freeze the prompt set.
Select prompts by intent, geography and buyer stage before measurement begins.
Record every answer.
Store the answer, citations, timestamp, engine and model context for audit and QA.
Resolve entities.
Normalise aliases and brand variants without merging genuinely separate organisations.
Calculate consistently.
Appearance rate counts questions with a mention. Share of voice counts a business’s share of all eligible mentions.
Disclose and correct.
Publish clients, limitations and corrections without silently rewriting the original measurement record.
DEFENSIBLE MEASUREMENT
Build your baseline before your claims.
Start with a private report using the same definitions prepared for the public Answer Index.
Request a baseline ↗A focused conversation. No generic pitch deck.