Map the opportunity
Start with the real business context and decisions customers are making.
WORKING WEEKENDS / SERVICE
AEO & GEO agency
for the age of answers.
We help organisations become easier to retrieve, understand, cite and recommend when customers ask AI systems and search engines for relevant options.
Book a strategy call ↗UK · US · UAESTRATEGY · EXECUTION · MEASUREMENT
THE REAL QUESTION
Visibility is no longer one list of blue links. Prospective clients ask ChatGPT, Gemini, Perplexity and Google questions that combine needs, trust, location and alternatives. Your website must answer those questions with confidence, evidence and machine-readable context.
HOW WE APPROACH THIS
Understand the business. Structure the proof. Measure actual answers.
A connected method informed by real customer behaviour and verifiable business facts.
Deliver focused improvements
Make relevant information, proof and experiences useful and accessible.
Measure commercial value
Assess real evidence, disclose limitations and continuously improve.
Senior thinking · clear evidence · practical next stepsDiscuss your priorities ↗
THE APPROACH
Understand the business. Structure the proof. Measure actual answers.
AEO is answer engine optimisation; GEO is generative engine optimisation. We connect both to established SEO and the commercial decisions behind visibility.
Entity and factual clarity
Define the business, ownership, services, markets, credentials, locations and audience consistently. Clear, verifiable facts prevent conflicting descriptions.
Answer-first content architecture
Build useful direct-answer pages around customer questions, with supporting sources, case context, service pages and relevant internal links.
Crawlability and retrieval
Audit HTML rendering, metadata, canonical URLs, structured data, navigation, robots directives and document structure.
Independent evidence and citations
Develop credible citations, qualified external mentions and documented proof. No link schemes, bought rankings or claims of platform partnerships.
Measured model visibility
Define prompts and locales, record raw answers and citation URLs, compare periods with a stable methodology and disclose limitations.
Audit the current state
Map the business, content, technology and commercial outcomes before choosing a tactic.
Build the right foundation
Deliver high-priority structural, editorial, design and technical improvements.
Measure and improve
Review real evidence, communicate limitations and iterate with an agreed roadmap.
Frequently asked questions
Can you guarantee inclusion in ChatGPT answers?
No. AI-generated recommendations vary by engine, prompt, location, date and available information; no reputable agency can guarantee placement.
How is AEO different from SEO?
AEO focuses on answering user questions and making entities easy to retrieve and cite; SEO continues to underpin crawlability, content relevance and discoverability.
YOUR NEXT MOVE
Make your next move
with more clarity.
Bring us your business challenge, and we will help you define the next meaningful move.
Book a strategy call ↗