Find the right questions
Understand how people research, compare and shortlist providers.
WORKING WEEKENDS / SERVICE
Performance marketing services for ecommerce
Campaign decisions connected to customers, measurement and margin.
Discuss your acquisition priorities ↗UK · US · UAESTRATEGY · EXECUTION · MEASUREMENT
THE REAL QUESTION
Connect paid acquisition decisions to the economics of your business. Working Weekends scopes performance marketing around your offer, customer demand, conversion journey and measurement, rather than treating a platform dashboard as the complete picture.
PAID ACQUISITION WITH CLEAR MEASUREMENT
Campaigns with a purpose. Decisions grounded in evidence.
Connect paid search, paid social, tracking and the buying journey to the economics of your business.
BUYER RESEARCH / EXAMPLE
Who can manage paid search and social for our ecommerce brand?
What an evidence-led answer looks like
Agree channel scope, conversion definitions, media budgets, creative ownership and the conditions for changing spend.
Illustrative buyer journey — not an actual AI answer or ranking claim.
01Get discovered
Technical SEO + findable answers
02Earn trust
Clear expertise + real evidence
03Win enquiries
Helpful pages + conversion
Connect useful information
Create clear, technically accessible pages and helpful evidence.
Build trust to convert
Show real expertise and make it easy to enquire.
THE NEXT STEP
Let's discuss your acquisition priorities.
Share your store, channels and commercial objectives to explore an appropriate first scope.
THE APPROACH
Performance marketing services for ecommerce
Campaign decisions connected to customers, measurement and margin.
Begin with the offer and the economics
Performance marketing should have a defined commercial objective. We establish the customer group, product offer, stock constraints and the acquisition cost the business can support. Attributed revenue is reviewed alongside product and fulfilment costs, fees and returns. A channel recommendation follows that context rather than assuming every brand needs every advertising platform.
Campaign and creative deliverables
A scoped programme can include account review, campaign structure, audience research, creative briefs, landing-page requirements and a testing plan. Responsibilities for photography, video, copy and approvals must be explicit. Each test should address a customer question or a documented performance issue. Changing several variables at once makes the result harder to interpret.
Tracking and attribution checks
We agree the events, values and reporting definitions before using them to judge campaigns. A test purchase helps identify missing events, incorrect currency or duplicate tracking. Advertising platforms and analytics tools may attribute the same order differently. Reports should explain those limits instead of adding incompatible revenue figures together.
Review decisions and spending control
Agree a budget, review cadence and the conditions for continuing, changing or stopping a test. Evaluate order quality, margin and operational capacity as well as campaign metrics. Daily results can be noisy, particularly with low order volume. Spending more changes the audience reached and may change acquisition efficiency, so scaling is a decision to assess rather than a promised outcome.
Pricing and timing
Agency scope, creative production and media spend are separate commitments. A proposal identifies what is included and what depends on your team or another supplier. The initial schedule covers access, measurement, creative approvals and launch readiness. We confirm a realistic test scope after reviewing the business; we do not promise a universal ROAS or sales uplift.
What to share before a discovery call
Bring your store URL, current channels, product economics and the main problem you want to investigate. Existing campaign history can help us determine whether the first task is tracking repair, an offer test or a better post-click journey. The performance marketing guides below explain the reporting questions to ask before commissioning more campaigns.
Frequently asked questions
What does campaign management include?
An engagement can cover account review, campaign planning, audience research, creative requirements, landing-page recommendations and ongoing reporting. The proposal should identify the channels included and who owns copy, creative production, tracking, approvals and implementation.
How do you approach attribution?
Agree conversion events, values, reporting windows and customer definitions before assessing performance. Review advertising reports alongside analytics and store records without simply adding together revenue claimed by different channels. Explain discrepancies and limitations so spending decisions are based on understood figures.
Is media spend included in the management fee?
Treat agency fees, advertising spend, production, tools and additional website work as separate items unless the written proposal says otherwise. Budget changes require the agreed approval process. A monthly engagement is not an authorisation to spend without limits.
How should we compare agencies or channels?
Compare relevant experience, measurement quality, access to data, commercial assumptions and how decisions are documented. Paid search and paid social should be assessed against your offer and audience rather than a universal ROI expectation. Short runs of positive attributed results are not a guarantee that larger budgets will perform the same way.
How do we get started?
Share your store URL, current channels, approximate budget, key products and primary challenge. Discovery establishes whether the first priority is measurement, the offer, creative or the buying journey. Start dates and launch readiness are confirmed after review.
Can you guarantee a ROAS?
No. Return depends on the offer, customer demand, costs, attribution and execution. We agree a testing and review process rather than a universal performance promise.
Will you check conversion tracking?
Measurement checks can be part of the initial scope. We agree events and reporting definitions, and test for missing or duplicate purchases before relying on the dashboard.
EXPLORE RELATED EXPERTISE
Connected expertise. Clearer outcomes.
Explore the complementary services that support a credible, converting customer journey.
01
AEO & GEO
Extend search discoverability into AI answers
02Conversion optimisation
Turn qualified visits into action
03Our work
Read project context; not a forecast of paid-media results
Ready for a clearer growth plan?Book a strategy call ↗
YOUR NEXT MOVE
Discuss your next project
Start with the scope.
Bring us your business challenge, and we will help you define the next meaningful move.
Book a strategy call ↗Get a focused website audit
Share your website and the business problem you want to solve. We will review your enquiry and discuss a suitable next step.