Go Off Road Barnsley, Yorkshire’s #1 e-bike and pit bike retailer, went from a small regional player to one of the fastest-growing off-road EV brands in the UK. Partnering with Working Weekends, a growth-driven web agency, they rebuilt their digital presence from the ground up, unlocking a 4.8× conversion lift, 200 % YoY revenue growth, and nationwide brand visibility.
The Challenge: A high-ticket brand stuck in local gear
Before 2024, Go Off Road Barnsley (GORB) had strong in-store sales but a limited online presence. Their site was slow, unoptimized, and couldn’t handle product complexity (configurations, financing, loyalty integration).
Marketing campaigns underperformed ads converted at below 1 %, and the checkout abandonment rate hovered near 78 %. Inventory management, parts categorization, and SEO were all handled manually.
They needed to become a digitally scalable brand without losing their local authenticity.
“We were selling brilliant bikes, but the site wasn’t doing them justice. Every small update felt like pulling teeth.”
— Aidan, Founder, Go Off Road Barnsley
The Solution: A performance-built ecosystem by Working Weekends
Working Weekends led a full transformation, rebuilding GORB’s web stack, marketing, and funnel architecture.
1. Platform rebuild
Migrated to a custom Shopify Plus setup optimized for speed (1.2 s load time), SEO, and conversion. Added real-time financing visibility, dynamic inventory sync, and Klarna/Snap integration.
2. Conversion-focused design
New PDPs included 360° product views, comparison tables, upgrade options, and instant-finance calculators. Checkout flow reduced from 5 steps to 2.
3. Automation and data
Implemented analytics dashboards and automated remarketing across Meta + Google, lowering CAC by 42 % and lifting AOV by 33 %.
4. Brand storytelling
Working Weekends developed an off-road lifestyle content strategy: customer stories, founder videos, and UGC contests, driving organic engagement up 280 %.
The Results: 4.8× conversion growth and a national footprint
In just six months post-launch:
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Conversion rate: up 4.8× (0.9 % → 4.3 %)
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Online revenue: up 200 % YoY
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Average order value: +33 %
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Return visitor rate: +57 %
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Checkout abandonment: down 29 %
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Organic traffic: +310 % via SEO-driven content
GORB now ships nationwide with next-day logistics and receives over 45 K unique visitors/month—turning a regional shop into a UK-wide e-mobility brand.
“Working Weekends built us more than a website—they built us a sales engine. It paid for itself in three months.”
— Aidan, Founder, Go Off Road Barnsley
The Impact: Building the off-road future
The new site doesn’t just sell bikes, it fuels an ecosystem. GORB’s loyalty program, E-Points, now runs seamlessly online, integrating parts sales, workshop bookings, and upgrades.
With automated lead flows and a high-performance storefront, the brand now focuses on expanding into EU markets and launching limited-edition collabs.
Key Learnings
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Specialization scales faster than generalization. GORB owned the e-bike niche instead of fighting in the broader auto market.
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Data + design = growth. Numbers guided every creative decision.
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Retention is revenue. The loyalty program now drives 25 % of monthly sales.
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Tech must serve storytelling. Working Weekends built the site around the rider, not the product.
