Goshwara, a fine jewelry house celebrated for its bold use of color and exceptional craftsmanship, partnered with Working Weekends to create an online experience that matched the sophistication of its collections.
Within nine months, Goshwara’s new online store saw a 5× increase in conversion rate, a 45% higher average order value, and 180% year-over-year revenue growth, transforming a boutique luxury brand into a global digital destination.
The challenge
Goshwara’s jewelry has long stood out for its artistry, modern yet timeless, handcrafted yet bold. But its digital presence didn’t reflect that story.
The existing store was slow, visually inconsistent, and not optimized for the nuances of high-ticket luxury commerce. Shoppers couldn’t explore gemstone details intuitively, product pages lacked the depth of storytelling the brand deserved, and global visitors often dropped off before checkout.
In short: the online experience didn’t live up to the product.
Goshwara needed a global e-commerce store that embodied its craftsmanship, simplified discovery, and delivered the same sense of confidence and exclusivity customers felt in-person.
“We design every piece to make a statement. Our online experience had to do the same.”
— Sweta Jain, Founder & Designer, Goshwara
The solution
Working Weekends reimagined Goshwara’s digital presence as a luxury flagship, a seamless fusion of design, performance, and brand storytelling.
A high-performance foundation
The agency migrated Goshwara to Shopify Plus, creating a lightning-fast, mobile-optimized store capable of handling global traffic. Load time dropped from 2.4 seconds to under 1 second, while a modular backend made it effortless for Goshwara’s team to add new collections and launch campaigns.
Elevated design for a luxury audience
Every touchpoint was rebuilt to reflect Goshwara’s design philosophy: timeless luxury with a modern edge. Product pages now include:
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4K gemstone photography with zoom and rotation
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“Behind the stone” craftsmanship stories
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Dynamic price and gemstone filters
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Streamlined two-step checkout for high-value purchases
A visual hierarchy guided by simplicity ensured the jewelry, not the interface, took center stage.
Global readiness built in
Working Weekends implemented multi-currency and duties support, integrated international shipping, and localized payment methods to enable global sales.
Conversion-focused experience
Using behavioral data and heatmapping, the team redesigned the buyer journey around trust and discovery:
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Early visibility of shipping, returns, and certification
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One-click access to styling recommendations
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Email and WhatsApp concierge integration for bespoke inquiries
The results
Within nine months of relaunch, Goshwara’s new store became the brand’s strongest revenue channel.
Results:
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+5× conversion rate (0.6% → 3.0%)
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+45% average order value (US $2,600 → US $3,770)
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+180% YoY online revenue growth
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+25% increase in international sales
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-32% checkout abandonment rate
Mobile sessions now account for 62% of total traffic, driven by the site’s improved performance and mobile-first design.
“Working Weekends didn’t just build us a website, they built a digital flagship that represents who we are as a brand.”
— Sweta Jain, Founder & Designer, Goshwara
The impact
Goshwara’s online transformation positioned the brand for global expansion without diluting its boutique heritage.
The site now serves as both a direct-to-consumer channel and a storytelling platform, showcasing collections, craftsmanship, and the artistry behind each gemstone.
With data analytics and international scalability built in, Goshwara is now equipped to expand into new markets, run global campaigns, and launch seasonal collections online with confidence.
About Goshwara
Goshwara is a New York–based luxury jewelry house founded by designer Sweta Jain. The brand is celebrated for its vivid gemstones, handcrafted pieces, and contemporary elegance that bridges art and adornment.
