UrbanFuel Mobile App Project

UrbanFuel is a fitness and nutrition brand. This project overview describes the published Working Weekends account of a mobile customer experience.

UrbanFuel: the customer challenge

The project account focuses on a mobile experience that connects the product offering and recurring customer tasks. The useful question for a similar business is which parts of the current customer journey create friction, and which changes can be delivered and measured within an agreed scope.

UrbanFuel: areas of work

The published account discusses design and development around the customer experience. A comparable project should begin with a review of the existing site or application, its content and operational dependencies, followed by a prioritised specification and acceptance checks.

UrbanFuel: results and evidence

Numerical performance claims and testimonials have been removed from this overview pending verification of the original analytics, measurement dates and client permission. This page does not present independently audited results or forecast an outcome for another business.

Planning a similar project

Bring your current website or application, the main customer task you want to improve and the systems it depends on. Working Weekends can discuss the appropriate scope, the evidence needed to assess success and whether a focused improvement or a larger build makes sense.

Discuss a similar project with Working Weekends.

Editorial team: Working Weekends. Examples are illustrative unless a source is identified.