They paid for every order. Now they pay for none.
Go Off Road, an e-bike retailer in Barnsley, went from losing money on Meta and TikTok to £3.78M a year from search alone.
Thousands a month on ads, and still going backwards
The site was broken. No real product pages, a checkout flow that leaked, and a catalogue organised around what they wanted to sell rather than what anyone was searching for. Meta and TikTok were the only thing bringing traffic, and refunds were outrunning revenue.
- 22,227Sessions
- 60Orders
- −£20,800Net sales
- 0.24%Conversion rate
We rebuilt the store around what customers were actually looking for
- Rebuilt the entire website from the ground up
- Restructured the catalogue around search intent, not product lines
- Wrote proper product pages that answer what buyers actually ask
- Fixed the technical SEO: crawl errors, site structure, speed, indexation
- Rewrote on-page SEO across every collection and product page
- Optimised for AI search so the store surfaces in ChatGPT, AI Overviews and Perplexity
No new ad budget. No media spend with a retainer sitting on top of it.
Five months in, the site was profitable without a penny of paid
| Sessions | +649% |
| Orders | +418% |
| Sales | +940% |
Search performance, May 2024 to April 2025
| Clicks from Google | 280,000 |
| Impressions | 6,980,000 |
| Click-through rate | 4% |
£3.78M this year, and the ad account is still switched off
| Result | Change | |
|---|---|---|
| Sessions | 901,246 | +10% |
| Orders | 10,100 | +77% |
| Sales | £3.78M | +43% |
| Conversion rate | 0.91% | +36% |
Aidan Ferrell, Founder, Go Off RoadWe were burning money on ads and still losing it. Working Weekends rebuilt the whole thing around what our customers were actually looking for. We have not spent a pound on paid since.
Two and a half years on, they are still on retainer with us. We do not do one-off projects.
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Find out what your store is leaving in search
We work with e-commerce brands turning over £50,000 a month or more who are stuck paying for every order. If your revenue stops the day you turn the ads off, that is the thing we fix.
- Where your store stands in search right now
- What is holding your organic traffic back
- The gaps costing you revenue, in priority order
Written audit within three working days, then a 30 minute call to walk you through it. Retainers start at £2,500 a month. If that is out of range, the audit will still tell you what to fix yourself.